About Fairway Economics
Fairway Economics started the way most things worth doing start — with two friends arguing about golf.
We are two people from the southwest of Ireland with a background in financial services and a shared obsession with the game. We have also stood on enough links courses — and in enough rain — to understand why it matters beyond the balance sheet.
What we kept finding was that the economics behind professional golf were genuinely fascinating and almost entirely underreported. The broadcast deals that determine which tournaments survive. The tourism multipliers that make a village of six hundred people the centre of the sporting world for one week in September. The political money reshaping the tour landscape. The reason your favourite event is disappearing while one you have never heard of is thriving.
Nobody was writing about that seriously from this side of the Atlantic. So we decided to.
Fairway Economics is long form, data grounded, and written from the Wild Atlantic Way — which turns out to be a more instructive vantage point for global golf economics than it might first appear.
We are not pundits. We are not journalists. We are two people who find this genuinely fascinating and think you might too.
If that sounds like your kind of read, you are in the right place.
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And if you want the conversation in real time, you can find us across the following platforms:
- Twitter / X — @FairwayEconomics — where we post analysis, reactions, and the occasional argument about tour economics
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